Five reasons to invest in a multideck freezer
There are many reasons why it’s good for your business to invest in a new multideck freezer, and here, we take a look in more detail…
22 January 2024
Investing in a new multideck freezer is a considered business decision. While a new multideck freezer is a large investment, the potential business cost of a breakdown can be extremely detrimental to your business, with loss of stock and the knock-on effects on your business reputation. A new multideck freezer will bring many benefits, such as an improved frozen food displays, which can lead to increased sales. Newer multideck freezers are more energy efficient than old ones, which can help save money on your energy bills. There are many reasons why it’s good for your business to invest in a new multideck freezer, and here, we take a look in more detail…
Improved customer experience
Consumers are very visual. How items are displayed will have a huge influence on their buying decisions. So, spend time on your shop floor, seeing your business through the eyes of a customer. Is your multideck freezer in the best place? Is the customer flow working well? Could you alter the layout of your store to maximise the potential of your new multideck freezer? It’s worth investing time in improving your customer experience, especially with the rise of higher-quality freezer meals, where many discerning consumers will be looking to choose between brands or different recipes. Well-displayed ranges will be enticing and encourage consumers to engage. This can be especially important if you’re promoting a new range or brand.
Energy efficiency
New multideck freezers are more energy efficient than their older counterparts. In March 2021 a new energy rating scheme was bought out, an appliance rated as A+++ under the old system would now be rated a B/C. This has given manufacturers the incentive to produce more energy-efficient appliances. Freezers are notoriously power-hungry, but choosing a new model will give you the most energy-efficient model possible. This improved efficiency will translate directly to your bottom line, with a reduction in energy consumption, and a decrease in your energy bills. With rising costs, anything that can reduce your business running costs is a good investment.
Versatility and adaptability
The versatile design of our multideck freezers gives you the scope to store and display a whole range of products. Not all ranges are neatly packaged into identical-sized boxes. With moveable shelves and flexible storage space, you can adapt your multideck freezer to suit your product requirements.
High performance
When you invest in a new multideck freezer, you want to be confident in the reliability of your investment. Here at TEFCOLD, we pride ourselves on the quality of our design and manufacture. Our freezers are manufactured using high-quality materials, for a premium end product. We invest in our research and development to bring you quality engineered products that are designed to stand the test of time in busy commercial settings. A high-performance freezer will maintain a consistent temperature effortlessly, which is vital in maintaining the viability of your frozen food products. Customer-facing freezers are subjected to high demands. Doors constantly opening and closing will affect the temperature, and your freezer will have to work hard to maintain the correct temperature. If your older model is struggling with this, you may find that the quality of your frozen food deteriorates with time. It’s vital to check the temperature of your freezers and the quality of your frozen produce.
Excellent design
Not only are our multideck freezers designed to give a long-lasting high performance, but they’re also designed to be attractive and engaging for your customers. We bring together these two key components in our final design. Our freezers have internal lighting and slimline framed doors, giving maximum glass area for increased visual aesthetics. Our freezers come in a range of sizes and colours so you can choose the best fit for your busy business.
Come to TEFCOLD for your new multideck freezer today.
The best time to upgrade your multideck freezer is before your old one breaks down. Breakdowns can be extremely damaging to your business, with loss of valuable stock, customer dissatisfaction and lost sales. Considering when to upgrade your old unit is important, but planning ahead is always beneficial. Here at TEFCOLD, we’re here to help you. Our experienced team can advise on the best multideck solution for your commercial space. You can see our range of multideck freezers here. Or, if you’d like to discuss your new multideck freezer with our experienced and helpful team, simply call us today on 01332 850090.