Top 5 Multideck FAQ from Retailers (and How to Solve Them)
Within this blog we’ve gathered examples of the most frequent multideck queries refrigeration distributors face, along with practical responses that can help you support your retail customers.
5 March 2026
It’s a common scenario, you’re having a positive conversation with a retailer about upgrading their refrigeration. It’s all going well until they hit you with a question that stops you in your tracks.
Sound familiar? We’ve all been there. That switch when a perfectly straightforward multideck sale becomes a winding road of technical concerns and FAQs.
However, what we’ve also noticed is that, many retailers ask the same questions time and again. So, if you’re prepared with clear, concise answers layered with confidence, you’ll find that those tricky conversations become your best sales opportunities and ultimately build trust in your brand.
Within this blog we’ve gathered examples of the most frequent multideck queries refrigeration distributors face, along with practical responses that can help you support your retail customers. Whether it’s queries about running costs, sizing or maintenance issues, we’ve got answers that will resonate with your customers and help build your relationships with sellers.
What Size Multideck Do I Need for My Store to maximise sales potential?
This a common question and for good reason.
Get the size wrong, the customer can also end up with either wasted floor space or an insufficient display area which reduces sales potential significantly. Here’s how you can guide them in the right direction.
Start with their current layout and product range. Then enquire about their best-selling chilled product lines, their future plans for expansion and their busiest trading times.
It’s important to always factor in growth. For example, if they’re considering adding meal deals or expanding their fresh produce range in the couple of years, build that into your recommendation now. It’s much easier to order a 3 door multideck extra capacity than to try and squeeze in another refrigeration unit later.
Watch out for the common trap of measuring current stock levels only. Retailers have been known to underestimate how many extra products they can sell with additional display space. Show them how competing stores are using their multideck space effectively or paint a picture of what they can sell in the future. Sometimes, seeing this in ‘real-time’ makes it real.
Can I fit it through my shop door?
It sounds simple, but you’d be amazed at how often this becomes a last-minute panic.
This isn’t something to get wrong, a multideck that won’t fit through the door is a logistical nightmare. Your customer won’t want to be calling up trying to sort a collection just after having a unit delivered and trying to arrange a replacement.
It’s best to address this upfront.
Standard shop doors tend to be a similar width to each other. Height matters, too, especially in older buildings and classic structures with lower door frames. Always check both dimensions during a site visit, or ensure your customer does so, and don’t forget to measure any corners or narrow corridors inside too, the exterior door may not be the only barrier to entry.
The key is identifying these requirements early, not on delivery day. So, create a simple pre-delivery checklist for your customers to identify door measurements, access routes, as well as any steps or coves to navigate, and ensure there is extra space for manoeuvring. Remember people are involved in unpack and position either as an extra service or the customer themselves so there needs to be space for this too.
When the retailer knows you’re thinking ahead about these practical details, their confidence in you will soar.
How much will it cost to run and is it energy efficient?
Let’s be clear, this is what retailers really want to know.
Modern multidecks tend to be more energy efficient than older units. If your customer is running older integral units or chest freezers, their bills are likely already sky-high and energy is being wasted more than they think. Show them how a modern multideck with LED lighting and efficient fans may reduce their energy costs whilst also improving their product displays. When you factor in the increase from better product visibility, the conversation shifts from cost to investment.
What should I do if my refrigeration unit breaks down?
Nobody likes thinking about breakdowns. But addressing this fear head-on builds trust.
Your retailers will rightly be considering the scenario of spoiled stock and lost sales and wants to plan ahead for such a day, however reliable your chilled display options may be.
Start with the reassuring facts. Modern multidecks are incredibly reliable and most units will go multiple years without issue. For example, all TEFCOLD UK units come with comprehensive warranties, and our dedicated technical support means help is never far away.
But go beyond the basics. Explain how the typical maintenance schedule works and that preventative care prevents most issues for occurring in the first place.
Share success stories of how quickly other retailers got back up and running after rare issues. Real examples beat promises every time. And remind them that with proper maintenance, the majority multidecks can run for many years with minimal fuss.
Will it keep my products at the right temperature?
Temperature control isn’t just about compliance. It’s about product quality and reputation, reducing waste and boosting customer confidence. Modern multidecks excel in this area, but you need to explain why.
The units of today often maintain consistent temperatures, even during those busy periods. They adjust airflow automatically, keeping products within a tight temperature range, regardless of how often customers reach in for products. You can also share the pros and cons of glass doors vs open-front multidecks too.
Night blinds make a big difference as well. When the shop is closed for the night, pulling down the blind can reduce energy consumption significantly while maintaining ideal temperatures. It’s these practical features that turn temperature control from a worry into a selling point.
Explain how the digital controls work. It’s a popular feature with retailers that they can check temperatures and adjust settings easily and then they can also train staff accordingly. Show them how the alarms work for peace of mind, and how the auto-defrost cycles prevent ice build-up without temperatures spiking.
Once they understand the technology is working for them, not against them, their concerns about temperature will ease up.
TEFCOLD UK Multidecks - How can our team help?
Behind every technical question there’s a retailer trying to make the best decision for their business. With the answers within this article and by speaking with our team, you’ll be equipped to handle multideck queries with confidence. When you provide clear, practical solutions backed by real examples, you’re not just making a sale. You’re building a partnership.
TEFCOLD UK are here to support you every step of the way. We’ve got detailed specification sheets, catalogues and more to help you back up your conversations. Our technical team are available for those tricky queries, keeping you ahead of the curve. Get in touch with our dealer support team on 01332 850090 or email sales@tefcold.co.uk.
We’ll make sure you’ve got everything you need to answer customer queries with confidence.
