What is a multideck freezer?

Multideck freezers feature open, accessible shelves and vertical storage space, making them perfect for retail environments. They’ve become a popular choice for commercial settings where it’s essential to maintain products at their optimal temperature.

We see multideck freezers in a variety of shops. These include supermarkets, corner shops, cafes, takeaways, ice cream parlours and farm shops. They’ll be a great addition to your business if you sell frozen produce like frozen meals, meat, vegetables or ice cream directly to in-store customers.

Multideck freezers come with doors to better retain the cold. These will be transparent, letting customers browse your products without letting the hot air in. When they’re ready, they’ll grab the frozen item of their choice and allow the door to swing shut again.

Now that we’ve demystified the multideck freezer, let’s delve into the advantages one of these units could bring to your business.

Multideck freezers have open designs

The open design of multideck freezers allows customers to browse and access your frozen products effortlessly. You’ll have the opportunity to ensure someone can find the item they’re looking for while also pushing impulse buys, drawing their eye to something that might otherwise go unnoticed.

Since the individual needs to open the door only once they’ve decides what they want, you streamline their shopping or eating experience. This creates a comfortable, welcoming atmosphere, encouraging customers to return for repeat purchases while simultaneously improving brand reputation and awareness.

Additionally, transparent multideck freezers allow store owners and staff to group products into categories. When this is done efficiently, the customer is more likely to find the products they’re looking for with ease.

Better product access

Being able to browse your shop’s offerings is one thing, but improving sales comes down to encouraging customers to spend their money on your high-quality products. This is where multideck freezers can really shine.

The transparent doors on multideck freezers can be opened and closed with relative ease, all while maintaining a tight seal to keep the cold trapped inside. They’re designed and built with constant wear and tear in mind. In busy stores like supermarkets, you might expect them to be opened and closed hundreds of times daily. As such, the materials and mechanisms, such as the hinges, are durable and heavy-duty.

Use well-established sales techniques (such as placing your most desirable items at eye level) to drive sales and increase the effectiveness of a glass-fronted multideck freezer. Ensure your staff keep the stock topped up so there’s never a wasted moment.

Multideck freezers bring efficient cooling

Apart from visibility, multideck freezers are also equipped with efficient cooling technology. With state-of-the-art fans and coolant systems, you can trust that the products stored inside are being kept at an appropriately low temperature. Of course, this is vital for maintaining quality, freshness, food safety and hygiene. It’s also a legal requirement to protect your customers’ health.

The vertical storage space in multideck freezers allows optimal air circulation, maintaining a consistent temperature throughout the unit. The advantage here is that everything inside is at the same temperature. The products stored at the top shouldn’t be any less cold than what’s at the bottom, for example.

Learn more about multideck freezers with TEFCOLD

Investing in a multideck freezer vastly improves product presentation and preservation. They give you the opportunity to maximise the use of your shop floor space, storing and selling as much frozen stock as possible. Ultimately, all this contributes to customer satisfaction and helps drive sales figures.

Could your supermarket, newsagents, café, ice cream parlour, corner shop or takeaway use a new display freezer? If so, look no further than a multideck from TEFCOLD. We hold a vast range of commercial multideck freezer units, and you’re sure to find a model that meets your specific needs and fits in the space you have available.

For more information about us at TEFCOLD or to learn more about our delivery options and warranties, please don’t hesitate to reach out! Our friendly team would be delighted to walk you through how we can help and assist you in selecting the optimal multideck freezer for your business. We look forward to hearing from you.