Get ready for summer with the right ice cream fridge

The first signs of spring are here, and we can almost feel the warmth of the sun. The days are drawing out, and soon we’ll have hot afternoons and long evenings. If you own or manage a retail store, local shop or small chain of supermarkets, now’s the time to think about investing in a new – or upgrading your existing – ice cream fridge.

Ice creams are instant best-sellers the moment the sun comes out. Your customers will be hot and thirsty, and a well-placed, accessible ice cream fridge with well-presented merchandise, will grab their attention and increase your sunshine sales.

Ice cream isn’t just the backbone of the English summer, but a treat enjoyed by many as soon as spring comes around. Don’t wait till the summertime to organise your fridge, as you’ll miss out on the trade that comes with those plentiful sunny spring days.

Location, location, location

When it comes to maximising your ice cream sales, it’s not just about choosing the right type of ice cream fridge, it’s also about its location within your retail space. If you’re selling individual ice creams, these need to be clearly visible. They often do well when they’re close to the sale point.

Consider the flow of customers though. If your ice cream unit is behind your queue, people may not see it, or not want to walk through the queue to reach it. If you’re selling tubs of speciality ice cream, for example, in a local farm shop, then placing your ice cream unit near other sweet goods will be a good place. And if you sell soft scoop ice cream, you need space for people to see the different flavours on offer. If you serve it separately, it also needs to be a good distance from your sale point. By thinking now about what you want your shoppers to do, and how you want them to shop, you’ll ensure you choose the best ice cream fridge for your business.

Maximise your ice cream sales

While where you place your ice cream fridge is extremely important, so is how you display your products. Customers, especially hungry ones, are very visual and reactive – they buy with their eyes. When they see something they often want it, so how you present your ice cream is vital. Our ice cream units can be custom branded.

So, whether you want to promote best-selling brands or showcase your catchy slogan or visuals, our units have the space to do so. When you’re thinking about where to place the ice cream fridge within your store, also consider how you want to display your products and the types of ice cream you wish to sell.

We have an extensive range of different units offering an array of merchandising options, so you can easily create eye-catching displays that drive impulse buys.

Why do I need to upgrade my ice cream fridge?

Investing in a good quality ice cream fridge is essential to the smooth running of your business. If your existing ice cream unit breaks down, the loss of sales and stock can be costly and detrimental.

Fridge and freezer units are placed under increased pressure as the temperatures rise, and your ice cream sales will rise in line with the heat.

Don’t risk losing vital summertime sales, by not investing in a new ice cream fridge. Newer units are more energy efficient and cheaper to run, reducing your running costs and ensuring business continuity throughout the summer months.

We design and manufacture our ice cream fridges to the highest standards, so you can be sure you’re investing in a quality product that won’t let you down then the heat is on, or melt under pressure.

Why choose a TEFCOLD ice cream fridge?

At TEFCOLD we deliver high-quality commercial fridges to businesses across the world. We pride ourselves on their quality design and build.

A TEFCOLD ice cream fridge is an investment in your business, giving you the peace of mind, that you have purchased a high-quality product that is built to the latest specifications and regulations. We have a wide range of different styles of ice cream fridges, or if you want help or advice about the best model of ice cream fridge for your business, speak to our friendly and informative team on 01332 850090.