How to get your food business halloween ready

With Halloween just around the corner, you don’t want to miss out on the opportunity to capitalise on this seasonal event for your food business. People love this spooky festival, with all the fun and enjoyment that goes with it, and will always appreciate a business that embraces the opportunity to get creative. Anything that gets people talking and brings a smile – or a shiver – to their faces will help you engage and attract more customers. Whether you run a convenience store frequented by school children, a small café that appeals to families, or a deli that supplies locally grown produce, make sure that you get prepared for pumpkins, broomsticks, spiders and all things creepy this Halloween.

Be spooktacular this October

Everyone loves a theme, and Halloween is the perfect opportunity to appeal to your current customers as well as attract new ones to your business. Promotions and special events are always popular, so think of what your customers might enjoy. If you run a café, why not do a themed menu? Pumpkin pie anyone? To attract families, think of creative activities that children may enjoy, such as decorating ghostly biscuits, or a stick-and-cut craft table. A business where customers sit down will always benefit from keeping children occupied and content. Decorating your store always brings a smile to customers’ faces and increases the likelihood of them telling their friends. Word of mouth is one of the most proven marketing techniques. Go all out, and remember to monitor your sales so you can see the benefit of your investment. The cost should be more than outweighed by the extra sales that you should generate.

Unleash your ghoulish creativity

Don’t just limit your creativity to what you’re offering on your menu, or seasonal goods for sale, but extend your creativity to decorating your business. There are plenty of great decorations that you can buy cheaply, so even if you aren’t naturally crafty, you can still make a great display. Why not create a ‘hunt-the-ghost’ trail inside your store? Small cardboard ghosts stuck to certain items inside your fridges and freezers will certainly engage children (and adults) and make them more likely to come back to your store. Fridge doors give great scope for creativity, from spiderwebs to ghosts, you can make amazing refrigerated displays that will draw your customers inside. Everyone loves an offer, whether it’s a free pumpkin for purchases over a certain amount or a special discount seasonal drink, the investment in appealing to your customers will pay off. Remember that if you attract customers from your Halloween efforts, they’ll be more likely to come and see what you create for Christmas, giving you an excellent sales pipeline for your festive sales.

Don’t forget the importance of good refrigeration

Among all the fun, don’t forget the importance of maintaining your refrigeration units. If you’re attaching decorations to units, make sure they don’t affect any seals or ventilation areas. Fresh food needs to be displayed and stored correctly, so if you’re creating spooky displays with your fresh produce, make sure you still follow food safety guidelines. You may find you need to place less produce in your unit to allow space for the decorations. If you’re decorating inside refrigerators, bear in mind that leaving the doors open for extended periods is not ideal. Maybe draw out a plan of how you want your decorations to look first, so you can simply open the doors and pop them all in the right place, without needing to leave your fridge doors open for a long time. If you’re changing your refrigerated displays in order to decorate, take the opportunity to do a thorough deep clean of your refrigeration unit to help maintain it, and prolong the life of the unit.

Come to TEFCOLD for scarily good refrigeration

Our prices won’t give you the chills, but our refrigeration will. Here at TEFCOLD, we believe in working with our customers to give you high-quality refrigeration that will benefit your business. Whether you’re looking to upgrade your current units, expand your refrigeration to offer more seasonal produce, or need an urgent replacement we can help. We have many years of experience and can offer advice and support on the best refrigeration for your business. Take a look at our spine-tingling range of refrigeration units or speak to our friendly and helpful team today on 01332 850090