The different types of commercial display fridges

The use of commercial display fridges can have a positive impact on your food and drink sales. All you have to do is understand their use and know which ones are right for you.

Here, we take a closer look at what you need to know.

Upright glass door chillers

Upright glass door chillers are the perfect solution for displaying drinks and sandwiches. These are excellent for showcasing items in a restaurant or bakery. Consumers can easily see what’s available for purchase due to the glass display.

These glass door chillers range in size and can be small or large. You can place them near counters where customers come to pick out other products, so that they can easily see if they want a complementary product from the fridge.

Serveover displays

Serveover displays are the perfect type of fridge when you want to display your goods on your countertop. There are several different types of these display counters available.

These types of display cases are great not only for maintaining the freshness of goods, but because they offer a great display area so customers can see exactly what they are purchasing.

Multidecks

Multideck fridges are another popular type of refrigerator that can be found in several restaurants and supermarkets. They are ideal because you are able to stack a wide variety of products all at once.

You get to display whatever you have for sale while maintaining the shelf life of your products. Multideck refrigerators tend to have excellent temperature control.

Countertops

Countertop refrigerators put your product front and centre. They are an excellent choice if you want to get your product to be the first thing people see. It’s a great way to increase impulse buying in your shop as it allows products to be at your customers’ eye level.

The best formula for making sure this type of refrigerator works for you is to make sure that the items you are selling are attractively packaged and displayed to pull attention.

Back bar fridges

This type of fridge usually has a glass door and can easily fit behind a bar. It can most often be found in use in pubs and restaurants. They are excellent for sliding into tight spaces.

They have glass doors so that customers can easily see what is housed inside the fridge. A good back bar fridge should always be big enough to hold a reasonable number of products but still small enough to not take up too much space. This allows you to always have a well-stocked bar for your convenience and that of your customers.

Undercounter displays

Undercounter fridges offer you the ability to save space in your establishment. There’s no need to have specific floor areas for this type of fridge because as the name suggests they are designed to slide easily under counters.

This is the best solution if you want to maximise the space you currently have. This type of fridge gives the room a more streamlined look because it’s not blatantly obvious in the kitchen or wherever you place it.

Deli/patisserie display cases

These cases are essential in bakeries as they are a great way to display the products that the bakery has on offer. However, these cases are also used in coffee shops, restaurants, and even convenience stores to display pastries and sandwiches that are for sale.

How to maximise chilled food and drinks displays to increase sales

You should take advantage of the lighting that these refrigerators have to offer and showcase your products accordingly. Categorise the products in the refrigerator.

Sectionalise the products in the display so that people can clearly see what you have on offer. Place labels where appropriate on the products, this will help your customers understand at a glance what they will be purchasing.

Place the display cases in highly traffic areas. The more eyes you can get on your displayed products the more likely it is that you will make sales for the products that you have on display.

When possible, allow self-service, this means making it easy for people to pay and then get their item themselves. This is convenient and also takes the pressure off you.

Get in touch with us

If you are looking to purchase a new display refrigerator or display case, we can help. Our customer service team stands ready to assist you with any questions and concerns you may have. We also offer great aftercare service to support you as you use your new products.

You will also enjoy fast turnaround time on orders as well as delivery when you choose to buy from us, get in touch with us today.